Search Engine Optimisation

Content

The best way to attract traffic to your site is to focus on delivering what users want. Write quality content that is clear and easy to read; and most of all engaging. Create unique high-quality images and videos that support your text. But make sure you’ve sized them appropriately for your webpage, no one wants to use $4.00 worth of data to download your webpage. Your content should be well structured and organised. If a page gets too long or requires too many images, then consider separating that content into several child pages. Make sure your content is unique and has some depth. Google doesn’t like duplicate content, so republishing text from another site isn’t going to get you found. Thin content is also frowned upon, and often a problem for e-commerce sites that use a generic manufacturer supplied image and description. So make sure to add your two cents, give users a fresh opinion or take your own product photos.

User Experience

User’s want a great experience from your website. Google knows this so, in the long term, websites that provide users a great experience tend to rise to the top. In practical terms, this means making your website mobile-friendly, fast, accessible, well structured, and organised. Avoid layout shifts during page load, monitor and work on improving the time between a user’s click until the click action is completed. And make sure to minimise the time taken to load the largest item in the visible viewport on page load. 

In short, build an awesome website that’s quick to load, has no delays or content shifts, and is full of unique and engaging content.    

Links

Finally, once you have an awesome website, you’ll want to get some links. These should be from relevant, high authority, websites. And they should be freely given editorial links, with a do-follow tag. The best way to get them is to engage with our website owners both in real life and online. Ask the people you deal with, your suppliers, or customers to link to your website. Are you a member of an industry organisation, if so ask them to link to you. You can also reach out to other website owners, but don’t worry, if you’ve got a great site it will get links naturally.

Internal links matter too. These are great because you control them. Making more internal links isn’t the goal. They should be there to help users find their way around your site. The linking text is important, it should signal to the user what the page will contain if they follow the link. And your most important pages should have more internal (and hopefully external) links, than your less important pages. Menu design and site structure can help with this but Google Search Console will tell you which pages have the most internal links. If these are not your most important landing pages you’ll want to either add some more links to the pages you want to show up in search. Or remove some links pointing to the pages that you’d rather didn’t rank.