Our Website Design Process

We utilise Design Thinking to create user-centric websites.

Here’s a brief rundown of what our website design process entails. 

The 5 steps to the design thinking process are Empathise, Define, Ideate, Prototype, and Test.

Empathise (Knowing the Why)

  • We seek to understand who your users are, what they need to do on your site, and what motivates them to take action.
  • Understand your brand.

Define (Knowing the What)

  • We take an inventory of your content.
  • Look at your market and competitors.
  • Uncover any functional requirements or integrations required.
  • Clarify your business goals for the website.

Ideate (Figuring out How)

  • Armed with the knowledge gleaned from the steps above, we start to create ideas.
  • Presenting this in the form of a site strategy and a design concept


  • Prototyping takes a number of different forms, at its simplest it is just wireframes. At its most complex, it’s fully working mock-ups that look like the finished website design. The prototyping we do will be adjusted to fit your budget. 
  • Prototyping allows us to test ideas before building the entire site. 


  • We’ll test our web designs on a small group and see how people respond, adapting and changing the website design if we see roadblocks in the users’ journeys. 

Once all stakeholders are satisfied, we move into web development.

Our website designs are…

  • Responsive
  • User-Centric
  • Fit for purpose
  • Brand building