We utilise Design Thinking to create user-centric websites.
Here’s a brief rundown of what our website design process entails.
We use a version of Stanford Design Schools’ famous Design Thinking process. The d.school process includes 5 stages Empathise, Define, Ideate, Prototype, and Test.
Here we seek to understand;
- Who your users are;
- What they need to do on your site;
- If you even need a website at all;
- What motivates them to take action;
- Your brand.
- We clearly and succinctly define the problems to be solved;
- We take an inventory of your content;
- Look at your market and competitors;
- Uncover any functional requirements or integrations required;
- Clarify your business goals for the website.
- Armed with the knowledge gleaned from the steps above, we start to create ideas.
- Presenting this to you in the form of a site strategy and a design concept
- Prototyping takes a number of different forms, at its most simple it is just wireframes. At its most complex, it’s fully working mock-ups that look like the finished website design. The prototyping we do will be adjusted to fit your budget.
- Prototyping allows us to test ideas before building the entire site.
- We’ll test our web designs on a small group and see how people respond, adapting and changing the website design if we see roadblocks in the users’ journeys.
- Once all stakeholders are satisfied, we move into web development.
The design thinking methodology isn’t a strictly linear process. I
Our website designs are…
- Fit for purpose
- Brand building