Our Website Design Process

We utilise Design Thinking to create user-centric websites.

Here’s a brief rundown of what our website design process entails. 

We use a version of Stanford Design Schools’ famous Design Thinking process. The d.school process includes 5 stages Empathise, Define, Ideate, Prototype, and Test.


  • We seek to understand who your users are, what they need to do on your site, if you even need a website at all, and what motivates them to take action.
  • Understand your brand and goals.


  • We clearly and succinctly define the problem.
  • We take an inventory of your content.
  • Look at your market and competitors.
  • Uncover any functional requirements or integrations required.
  • Clarify your business goals for the website.


  • Armed with the knowledge gleaned from the steps above, we start to create ideas.
  • Presenting this to you in the form of a site strategy and a design concept


  • Prototyping takes a number of different forms, at its simplest it is just wireframes. At its most complex, it’s fully working mock-ups that look like the finished website design. The prototyping we do will be adjusted to fit your budget. 
  • Prototyping allows us to test ideas before building the entire site. 


  • We’ll test our web designs on a small group and see how people respond, adapting and changing the website design if we see roadblocks in the users’ journeys. 
  • Once all stakeholders are satisfied, we move into web development.

Our website designs are…

  • User-Centric
  • Fit for purpose
  • Brand building
  • Responsive