Our approach

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We utilise Design Thinking to create user-centric websites. Here’s a brief rundown of what that process entails. 

The 5 steps to the design thinking process are Empathise, Define, Ideate, Prototype, and Test.

Empathise (Knowing the Why)

  • We seek to understand who your users are and what they need to do on your site, and what motivates them to want to do that.
  • Understand your brand.

Define (Knowing the What)

  • We take an inventory of your content.
  • Look at your market and competitors.
  • Uncover any functional requirements or integrations required.
  • Clarify your business goals for the website.

Ideate (How)

  • Armed with the knowledge gleaned from the steps above, we start to create ideas.
  • Presenting this in the form of a site strategy and a design concept


  • Prototyping takes a number of different forms, at its simplest it is just wireframes. At its most complex, it’s fully working mock-ups that look like a finished website. The prototyping we do will fit your budget. 
  • Prototyping allows us to test ideas without building the entire site. 


  • We’ll test our designs on a small group and see how people respond, adapting and changing the design if we see roadblocks in the users’ journeys. 

It all starts with a casual chat. Book one now