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We utilise Design Thinking to create user-centric websites. Here’s a brief rundown of what that process entails.
The 5 steps to the design thinking process are Empathise, Define, Ideate, Prototype, and Test.
Empathise (Knowing the Why)
- We seek to understand who your users are and what they need to do on your site, and what motivates them to want to do that.
- Understand your brand.
Define (Knowing the What)
- We take an inventory of your content.
- Look at your market and competitors.
- Uncover any functional requirements or integrations required.
- Clarify your business goals for the website.
Ideate (How)
- Armed with the knowledge gleaned from the steps above, we start to create ideas.
- Presenting this in the form of a site strategy and a design concept
Prototype
- Prototyping takes a number of different forms, at its simplest it is just wireframes. At its most complex, it’s fully working mock-ups that look like a finished website. The prototyping we do will fit your budget.
- Prototyping allows us to test ideas without building the entire site.
Test
- We’ll test our designs on a small group and see how people respond, adapting and changing the design if we see roadblocks in the users’ journeys.